The expansion of the pulse flours market is global, but region-wise there are important differences. The MRFR report provides regional breakdown and insights.
Asia-Pacific (APAC) – leading & growing strongly
According to MRFR, APAC accounted for ~45.8% share of the global market (~USD 4.0762 billion in 2022).
Key drivers: traditional pulse consumption in countries like India, increasing demand for gluten-free/healthy ingredients, expanding manufacturing & bakery/snack sectors.
North America & Europe
North America driven by gluten-free, plant-based diet trends, strong innovation in food substitution.
Europe influenced by sustainability, functional food trends and clean-label movement. Although volume growth may be slower than APAC, margin potential in premium segments is higher.
Rest of World (Latin America, Middle East & Africa)
Smaller current share but represent future growth potential—especially as food processing, retail modernisation and health-driven snacking increase.
Strategic implications
Global brands must maintain presence in established regions (North America & Europe) but aggressively expand in high-growth regions (APAC).
Regional adaptation is critical: formats, flours, pricing, distribution vary by region.
Local supply chains and raw-material sourcing allow cost efficiencies and stronger regional competitiveness.
Conclusion
Regional strategy matters. While the global opportunity is large, the path to capturing it differs by geography. Brands and suppliers that understand and adapt to regional dynamics will outperform.
